Enjoy summer kissed apricots at their tastiest with our apricot jam. Loaded with its natural fruity goodness, any reason is a good reason to enjoy this mouth-watering treat with your snack. Bursting with the flavour and taste of summertime apricots, there are so many reasons to eat al alali apricot jam and in so many ways. On toast and cakes, with desserts and ice cream, in muffins and pancakes find your reason to eat it.